You need to understand how effective or how potentially effective the various digital ‘channels’ are for your business. You need to understand the right blend for you and where to invest your marketing efforts.
With our multi-channel scoring and analysis you will understand the contribution of particular channels to overall visits, sales and customer engagement.
Outbound email, your website itself, digital advertising, social media presence, push notifications, even promotional activities and ‘live’ events like trade shows can all be analysed, understood and compared letting you develop an accurate picture of ROI across your activity.